The Allways Hire brand is ready for a refresh. We’re showing you our new look and sharing the journey we’ve come on to make the change.
We’ve been around a while
- Allways Hire started operating in Hastings in September 2007
- Since hiring out our first digger in 2007, our fleet now offers over 70 different types of construction and roading equipment, all available to hire in Hawke’s Bay.
- We started with one person and now we employ over 12 full time staff.
- Today we’re the preferred choice for equipment hire for thousands of individual businesses, across Hawke’s Bay.
We’re only just getting started…
It’s time for a new look

As a small, local business that’s competing with national players – we want our logo to look the part. Today we’re announcing a refresh of the Allways Hire brand. We want to reflect what we do best: being quick and adaptable so you can always get the job done. Our new logo represents our aim to go above and beyond what you expect from your locally owned and operated hire company.
We’ll start rolling out new signage in our Hastings branch over the next month. You’ll also start to see it on our uniforms and marketing material. We don’t plan to change the branding on our machines. We like the flexibility that unbranded hire equipment gives you to grow your fleet as your business needs it.
New branding doesn’t mean we’re going to stop here. We’ll keep our focus on finding more ways we can go beyond your expectations. We’re committed to giving our fellow Hawke’s Bay businesses the equipment they need to succeed. If you’ve got ideas or feedback on how we can do it even better – we’d love to hear from you at marketing@allwayshire.co.nz
RECOMMENDED FOR YOU

Behind the scenes: moving Allways Hire to the new Napier Yard
We’re moving to a new hire equipment branch in Napier. Visit us at 30 Corunna Bay from 3 June. Read all the details here.
Read More
We’ve got big news: we’re moving our Napier Yard!
We’re moving to a new hire equipment branch in Napier. Visit us at 30 Corunna Bay from 3 June. Read all the details here.
Read More
Industry News, April 2025
Our round up of the latest stories affecting our industries and our Hawke's Bay region in Autumn 2025.
Read More